Overview
OORI is an investment platform that provides access to exclusive opportunities like private stocks and land. In collaboration with Tigo Design, the redesign focuses on usability, personalization, and a seamless experience, supporting OORI’s mission to make investing accessible and fair for all.
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Introduction
Introduction
Challenge
Challenge
Many people struggle to access exclusive investment opportunities such as private stocks and land. Existing platforms are often complex, lack personalization, and fail to deliver a seamless experience, making investing feel intimidating and inaccessible for most users.
Many people struggle to access exclusive investment opportunities such as private stocks and land. Existing platforms are often complex, lack personalization, and fail to deliver a seamless experience, making investing feel intimidating and inaccessible for most users.
Limited Offerings
Limited Offerings
Limited Offerings
Niche offerings by asset managers to their investors
Niche offerings by asset managers to their investors
Limited Access & High Barriers
Limited Access & High Barriers
Limited Access & High Barriers
Opportunities only available to HNWI and institutions
Opportunities only available to HNWI and institutions
Tied-up Capital for Years
Tied-up Capital for Years
Tied-up Capital for Years
Illiquid nature due to investor lock-up periods
Illiquid nature due to investor lock-up periods
Administrative Inefficiency
Administrative Inefficiency
Administrative Inefficiency
Labor-intensive, error-prone, and costly processes
Labor-intensive, error-prone, and costly processes
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Understanding the domain
Understanding the domain
Market Research & Competitor Analysis
Market Research & Competitor Analysis
We analyzed local and global investment platforms to understand how users manage assets, track performance, and build trust in financial products. The research focused on identifying usability gaps, trust signals, and localization needs within the KSA market.
We analyzed local and global investment platforms to understand how users manage assets, track performance, and build trust in financial products. The research focused on identifying usability gaps, trust signals, and localization needs within the KSA market.
Key Insights
Key Insights
Investors in KSA value transparency and reliability when managing their assets.
Investors in KSA value transparency and reliability when managing their assets.
Users prefer straightforward flows for deposits, withdrawals, and portfolio tracking without overwhelming data.
Users prefer straightforward flows for deposits, withdrawals, and portfolio tracking without overwhelming data.
Multi-currency support and bilingual options (Arabic/English) are essential for user comfort.
Multi-currency support and bilingual options (Arabic/English) are essential for user comfort.
Investors in KSA value transparency and reliability when managing their assets.
Users prefer straightforward flows for deposits, withdrawals, and portfolio tracking without overwhelming data.
Multi-currency support and bilingual options (Arabic/English) are essential for user comfort.
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Design Approach
Design Approach
Heuristic Evaluation
Heuristic Evaluation
Before developing the new MVP, we conducted a heuristic evaluation on the existing OORI application. This process helped us identify usability issues, uncover pain points, and define clear improvements to ensure the redesigned platform delivers a more seamless and user-friendly experience.
Before developing the new MVP, we conducted a heuristic evaluation on the existing OORI application. This process helped us identify usability issues, uncover pain points, and define clear improvements to ensure the redesigned platform delivers a more seamless and user-friendly experience.
Research Synthesis & Heuristic Findings
Research Synthesis & Heuristic Findings
Transaction Transparency
Transaction Transparency
Transaction Transparency
Heuristic: Visibility of System Status
Heuristic: Visibility of System Status
Users lack clear feedback during deposits and withdrawals, creating uncertainty around transaction progress and completion.
Users lack clear feedback during deposits and withdrawals, creating uncertainty around transaction progress and completion.
Language &Clarity
Language &Clarity
Language &Clarity
Heuristic: Match Between System & Real World
Heuristic: Match Between System & Real World
Financial terminology and labels are inconsistent and overly technical, increasing cognitive load for non-expert users.
Financial terminology and labels are inconsistent and overly technical, increasing cognitive load for non-expert users.
Flow Consistency
Flow Consistency
Flow Consistency
Heuristic: Consistency & Standards
Heuristic: Consistency & Standards
Similar actions (such as deposits and withdrawals) follow different interaction patterns, forcing users to relearn flows.
Similar actions (such as deposits and withdrawals) follow different interaction patterns, forcing users to relearn flows.
Information Accessibility
Information Accessibility
Information Accessibility
Heuristic: Recognition Over Recall
Heuristic: Recognition Over Recall
Key portfolio details and transaction information are hidden behind multiple layers, making monitoring feel complex and effortful.
Key portfolio details and transaction information are hidden behind multiple layers, making monitoring feel complex and effortful.
These four findings formed the foundation of our design direction, focusing on clarity, consistency, and trust throughout the investment experience.
These four findings formed the foundation of our design direction, focusing on clarity, consistency, and trust throughout the investment experience.
Designed The MVP Platform
Designed The MVP Platform
We developed a functional mobile app and B2C website focusing on core investment features, enabling OORI to validate ideas, test usability, and deliver a seamless user experience.
We developed a functional mobile app and B2C website focusing on core investment features, enabling OORI to validate ideas, test usability, and deliver a seamless user experience.
Designed The Admin Panel CMS
Designed The Admin Panel CMS
We built a custom admin panel CMS to help OORI manage exclusive investment opportunities such as private stocks and land, while streamlining content, user data, and transaction monitoring.
We built a custom admin panel CMS to help OORI manage exclusive investment opportunities such as private stocks and land, while streamlining content, user data, and transaction monitoring.
Explore Opportunities, Build Your Future
Explore Opportunities,
Build Your Future
Explore Opportunities,
Build Your Future
Discover investment options in private stocks and land with OORI.
Discover investment options in
private stocks and land with OORI.
Discover investment options in private stocks and land with OORI.
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See Everything in Dashboard
See Everything in Dashboard
Track portfolio performance, monitor your wallet, and spot new opportunities, all in one glance
Track portfolio performance, monitor your wallet, and spot new opportunities, all in one glance
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See Everything in Dashboard
Track portfolio performance, monitor your wallet, and spot new opportunities, all in one glance
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Discover Exclusive Opportunities
Discover Exclusive Opportunities
Find the right private stock, filter fast, and invest smarter
Find the right private stock, filter fast, and invest smarter
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Discover Exclusive Opportunities
Find the right private stock, filter fast, and invest smarter
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Opportunity Details
Opportunity Details
Dive deep into each investment, track performance, explore company insights, and make confident decisions with complete data at your fingertips.
Dive deep into each investment, track performance, explore company insights, and make confident decisions with complete data at your fingertips.
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Opportunity Details
Dive deep into each investment, track performance, explore company insights, and make confident decisions with complete data at your fingertips.
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Portfolio
Portfolio
See value, trends, and breakdowns to stay on top of your portfolio
See value, trends, and breakdowns to stay on top of your portfolio
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Portfolio
See value, trends, and breakdowns to stay on top of your portfolio
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Effortless Tracking Transaction
Effortless Tracking Transaction
View history, amounts, and statuses to stay on top of your activity
View history, amounts, and statuses to stay on top of your activity
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Effortless Tracking Transaction
View history, amounts, and statuses to stay on top of your activity
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Manage Your Funds in Wallet
Manage Your Funds in Wallet
View balances, track transactions, and handle deposits or withdrawals with ease.
View balances, track transactions, and handle deposits or withdrawals with ease.
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Manage Your Funds in Wallet
View balances, track transactions, and handle deposits or withdrawals with ease.
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Stay Updated on the Latest News
Stay Updated on the Latest News
Stay Updated on the Latest News
Read articles, market trends, and tips to guide your investment strategy
Read articles, market trends, and tips to guide your investment strategy
Read articles, market trends, and tips to guide your investment strategy
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Admin Dashboard
Admin Dashboard
Get a complete overview of all investments, monitor trends, manage opportunities, and access insights to keep everything under control.
Get a complete overview of all investments, monitor trends, manage opportunities, and access insights to keep everything under control.
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Approval Management
Approval Management
Dive deep into each investment & track performance, explore company insights, and make confident decisions with complete data at your fingertips.
Dive deep into each investment & track performance, explore company insights, and make confident decisions with complete data at your fingertips.
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Investor Management
Investor Management
Track investor activity, verify accounts, and maintain a secure investment environment with streamlined workflows.
Track investor activity, verify accounts, and maintain a secure investment environment with streamlined workflows.
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Opportunity Management
Opportunity Management
Easily create, edit, and publish exclusive investment offerings like private stocks or land, ensuring accuracy and transparency.
Easily create, edit, and publish exclusive investment offerings like private stocks or land, ensuring accuracy and transparency.
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Employee Management
Employee Management
Assign roles, manage permissions, and monitor team performance to keep operations running smoothly.
Assign roles, manage permissions, and monitor team performance to keep operations running smoothly.
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Investment Management
Investment Management
Oversee deposits, withdrawals, and portfolio activities in real time for secure and compliant operations.
Oversee deposits, withdrawals, and portfolio activities in real time for secure and compliant operations.
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Help & Support Management
Help & Support Management
Respond to customer inquiries, resolve issues, and streamline communication for better client satisfaction.
Respond to customer inquiries, resolve issues, and streamline communication for better client satisfaction.
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Content Library
Content Library
Publish and manage articles to keep your investors informed with fresh insights and updates.
Publish and manage articles to keep your investors informed with fresh insights and updates.
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Notification Management
Notification Management
Send, schedule, and track alerts or announcements to keep users informed and engaged.
Send, schedule, and track alerts or announcements to keep users informed and engaged.
Experience Effortless Investing With OORI
Seamless, smart, and straightforward. Start investing with OORI today and watch your wealth grow.
Seamless Payments, Smarter Investments
Experience quick, secure, and hassle-free payment with OORI. Investing it’s simple with OORI!
Experience Effortless Investing With OORI
Seamless, smart, and straightforward. Start investing with OORI today and watch your wealth grow.
Experience Effortless Investing With OORI
Seamless, smart, and straightforward. Start investing with OORI today and watch your wealth grow.
Seamless Payments, Smarter Investments
Experience quick, secure, and hassle-free payment with OORI. Investing it’s simple with OORI!
Seamless Payments, Smarter Investments
Experience quick, secure, and hassle-free payment with OORI. Investing it’s simple with OORI!
Experience Effortless Investing With OORI
Seamless, smart, and straightforward. Start investing with OORI today and watch your wealth grow.
Experience Effortless Investing With OORI
Seamless, smart, and straightforward. Start investing with OORI today and watch your wealth grow.
Seamless Payments, Smarter Investments
Experience quick, secure, and hassle-free payment with OORI. Investing it’s simple with OORI!
Seamless Payments, Smarter Investments
Experience quick, secure, and hassle-free payment with OORI. Investing it’s simple with OORI!
Impact
The OORI mobile app and B2C website improved accessibility, boosted engagement, and built user trust, making exclusive investments easier and more seamless to manage.
Accessibility
Users gaining access to exclusive investments.
Usability
Users reporting smoother investment flow.
Engagement
Increase in active users exploring opportunities.
Trust
Boost in user confidence.
Accessibility
Users gaining access to exclusive investments.
Usability
Users reporting smoother investment flow.
Trust
Boost in user confidence.
Engagement
Increase in active users exploring opportunities.
What our client says?
They listened intently to our needs.
Working with the team felt effortless because they truly took the time to understand what we needed. OORI is an investment platform that provides access to exclusive opportunities like private stocks and land. Through our collaboration with Tigo Design, we focused on usability, personalization, and a seamless experience—making investing more accessible and fair for everyone.
Elie Nasr
CEO of OORI
Verified by
They listened intently to our needs.
Working with the team felt effortless because they truly took the time to understand what we needed. OORI is an investment platform that provides access to exclusive opportunities like private stocks and land. Through our collaboration with Tigo Design, we focused on usability, personalization, and a seamless experience—making investing more accessible and fair for everyone.
Elie Nasr
CEO of OORI
They listened intently to our needs.
Working with the team felt effortless because they truly took the time to understand what we needed. OORI is an investment platform that provides access to exclusive opportunities like private stocks and land. Through our collaboration with Tigo Design, we focused on usability, personalization, and a seamless experience—making investing more accessible and fair for everyone.
Elie Nasr
CEO of OORI
Verified by
