Overview
SarahAI is an AI-powered productivity assistant designed to help professionals streamline their workflow, manage tasks efficiently, and optimize their daily routines.
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01
Introduction
Introduction
Client & Business Goals
Client & Business Goals
The SarahAI team wanted a branding system that would:
The SarahAI team wanted a branding system that would:
Establish trust and credibility in the AI productivity space.
Establish trust and credibility in the AI productivity space.
Differentiate from competitors with a modern yet human-centered approach.
Differentiate from competitors with a modern yet human-centered approach.
Create a seamless identity across digital platforms, including web and mobile apps.
Create a seamless identity across digital platforms, including web and mobile apps.
Establish trust and credibility in the AI productivity space.
Differentiate from competitors with a modern yet human-centered approach.
Create a seamless identity across digital platforms, including web and mobile apps.
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02
Brand Strategy
Brand Strategy
Core Brand Values & Mission
Core Brand Values & Mission
Efficiency
Efficiency
Helping users achieve more in less time.
Helping users achieve more in less time.
Intelligence
Intelligence
Leveraging AI to provide smart suggestions.
Leveraging AI to provide smart suggestions.
Approachability
Approachability
Making AI intuitive and human-friendly.
Making AI intuitive and human-friendly.
Efficiency
Helping users achieve more in less time.
Intelligence
Leveraging AI to provide smart suggestions.
Approachability
Making AI intuitive and human-friendly.
Tone of Voice
Tone of Voice
Professional yet friendly
Professional yet friendly
“Your workday, simplified."
“Your workday, simplified."
Supportive & encouraging
Supportive & encouraging
"Let’s get things done together."
"Let’s get things done together."
ApproConfident but not robotic
ApproConfident but not robotic
"SarahAI understands your workflow and adapts."
"SarahAI understands your workflow and adapts."
Professional yet friendly
“Your workday, simplified."
Supportive & encouraging
"Let’s get things done together."
ApproConfident but not robotic
"SarahAI understands your workflow and adapts."
Brand Personality
Brand Personality
Smart & intuitive
Smart & intuitive
Smart & intuitive
Supportive & friendly
Supportive & friendly
Supportive & friendly
Sleek & futuristic
Sleek & futuristic
Sleek & futuristic
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03
Visual Identity Development
Visual Identity Development
Logo Exploration
Logo Exploration
Logo Explorations
Logo Explorations
A series of logo concepts designed to capture the brand’s essence before finalizing the identity.
A series of logo concepts designed to capture the brand’s essence before finalizing the identity.
A series of logo concepts designed to capture the brand’s essence before finalizing the identity.
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SARAH
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Sarah
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Sarah
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SARAH
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SARAH
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Sarah
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Sarah
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Color Exploration
Color Exploration
Color Explorations
Color Explorations
A series of color palettes tested to reflect the brand’s personality, values, and emotional tone
A series of color palettes tested to reflect the brand’s personality, values, and emotional tone
A series of color palettes tested to reflect the brand’s personality, values, and emotional tone
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sarah
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sarah
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sarah
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sarah
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sarah
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sarah
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Typography
Typography
Typography
Delight
Delight
Delight
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What our client says?
I was impressed with their commitment and professionalism.
Tigo Design was productive and committed to the project, allowing them to meet expectations. The team had great communication skills and was receptive to new ideas. They had great project management skills; they were responsive to the client and professional, resulting in a seamless engagement.

Abrar Siddiqui
CEO of SarahAI
Verified by

I was impressed with their commitment and professionalism.
Tigo Design was productive and committed to the project, allowing them to meet expectations. The team had great communication skills and was receptive to new ideas. They had great project management skills; they were responsive to the client and professional, resulting in a seamless engagement.

Abrar Siddiqui
CEO of SarahAI
Verified by

I was impressed with their commitment and professionalism.
Tigo Design was productive and committed to the project, allowing them to meet expectations. The team had great communication skills and was receptive to new ideas. They had great project management skills; they were responsive to the client and professional, resulting in a seamless engagement.

Abrar Siddiqui
CEO of SarahAI

Other Projects
We partner with you on your journey from Seed to Star
Proposal deck

Tigo Design Studio©
Proposal deck
We partner with you on your journey from Seed to Star

Tigo Design Studio©
We partner with you on your journey from Seed to Star
Proposal deck

Tigo Design Studio©



