SarahAI Branding

Overview

SarahAI is an AI-powered productivity assistant designed to help professionals streamline their workflow, manage tasks efficiently, and optimize their daily routines.

Services

Logo & Branding

Deliverables

Mobile App

Landing page

Website/App

Visit Site

Introduction

Client & Business Goals

The SarahAI team wanted a branding system that would:

Establish trust and credibility in the AI productivity space.

Differentiate from competitors with a modern yet human-centered approach.

Create a seamless identity across digital platforms, including web and mobile apps.

Establish trust and credibility in the AI productivity space.

Differentiate from competitors with a modern yet human-centered approach.

Create a seamless identity across digital platforms, including web and mobile apps.

Brand Strategy

Core Brand Values & Mission

Efficiency

Helping users achieve more in less time.

Intelligence

Leveraging AI to provide smart suggestions.

Approachability

Making AI intuitive and human-friendly.

Efficiency

Helping users achieve more in less time.

Intelligence

Leveraging AI to provide smart suggestions.

Approachability

Making AI intuitive and human-friendly.

Tone of Voice

Professional yet friendly

“Your workday, simplified."

Supportive & encouraging

"Let’s get things done together."

ApproConfident but not robotic

"SarahAI understands your workflow and adapts."

Professional yet friendly

“Your workday, simplified."

Supportive & encouraging

"Let’s get things done together."

ApproConfident but not robotic

"SarahAI understands your workflow and adapts."

Brand Personality

Smart & intuitive

Supportive & friendly

Sleek & futuristic

Visual Identity Development

Logo Exploration

Logo Explorations

A series of logo concepts designed to capture the brand’s essence before finalizing the identity.

sarah

SARAH

sarah

Sarah

sarah

SARAH

sarah

Sarah

sarah

SARAH

sarah

Sarah

Color Exploration

Color Explorations

A series of color palettes tested to reflect the brand’s personality, values, and emotional tone

sarah

0 1 2 3 4 5 6 7 8 9

Typography

Delight

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What our client says?

I was impressed with their commitment and professionalism.

Tigo Design was productive and committed to the project, allowing them to meet expectations. The team had great communication skills and was receptive to new ideas. They had great project management skills; they were responsive to the client and professional, resulting in a seamless engagement.