Overview
OCCA is an exclusive digital club curated for high-net-worth individuals on the look for unparalleled luxury properties. They offer meticulously-curated real estate opportunities tailored to each member's unique preferences, ensuring discreet access to premium, off-market properties unavailable elsewhere.
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Introduction
Introduction
Challenge
Challenge
Designing OCCA required addressing core challenges that shaped how the platform communicates trust, delivers exclusivity, and scales a personalized service.
Designing OCCA required addressing core challenges that shaped how the platform communicates trust, delivers exclusivity, and scales a personalized service.
Designing for Trust
Designing for Trust
Creating a visual and interaction language that communicates credibility and discretion in a high-value market
Creating a visual and interaction language that communicates credibility and discretion in a high-value market
Balancing Exclusivity and Usability
Balancing Exclusivity and Usability
Building an invite-only experience that feels premium yet intuitive for new members.
Building an invite-only experience that feels premium yet intuitive for new members.
Simplifying Complex Information
Simplifying Complex Information
Transforming detailed property data into clear, digestible, and decision-friendly interfaces.
Transforming detailed property data into clear, digestible, and decision-friendly interfaces.
Scaling the Human Touch
Scaling the Human Touch
Designing systems that automate curation while preserving a personalized, high-end feel.
Designing systems that automate curation while preserving a personalized, high-end feel.
Limited Access to Opportunities
Off-market luxury properties remain difficult for users to reach and explore.
Lack of Personalized Insights
Investment recommendations aren’t tailored to individual preferences or goals.
Fragmented Investment Journey
Users juggle multiple channels, disrupting efficiency and the overall experience.
Trust & Discretion Concerns
Few platforms uphold the level of privacy HNWI expect.
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02
Understanding the domain
Understanding the domain
Understanding the Users
Understanding the Users
Our primary user personas include:
Busy professionals who value exclusivity
Person who like premium aesthetics
Person who like effortless digital experiences tailored to their preferences
Our primary user personas include:
Busy professionals who value exclusivity
Person who like premium aesthetics
Person who like effortless digital experiences tailored to their preferences
Market Research & Competitor Analysis
Market Research & Competitor Analysis
We analyzed luxury property platforms to uncover UX gaps and unmet needs. While competitors like The Nightfall Group, The Maimon Group, and Sotheby’s offer premium visuals, they lack personalization and true exclusivity, giving OCCA an edge with its invite-only, tailored curation.
We analyzed luxury property platforms to uncover UX gaps and unmet needs. While competitors like The Nightfall Group, The Maimon Group, and Sotheby’s offer premium visuals, they lack personalization and true exclusivity, giving OCCA an edge with its invite-only, tailored curation.
Key Insights
Key Insights
Users expect luxury in both content and interface
Personalization and simplicity drive engagement
Trust and exclusivity must be felt immediately on entry
Users expect luxury in both content and interface
Personalization and simplicity drive engagement
Trust and exclusivity must be felt immediately on entry
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03
Design Approach
Design Approach
Build MVP Web App & Dekstop App
Build MVP Web App & Dekstop App
We identified and clarified the key features for luxury property investors, ensuring OCCA delivers a seamless experience across both mobile and desktop. The platform focuses on secure property discovery, personalized recommendations, and a streamlined investment journey. Each challenge was addressed through thoughtful design decisions that balanced clarity, exclusivity, and scalability.
We identified and clarified the key features for luxury property investors, ensuring OCCA delivers a seamless experience across both mobile and desktop. The platform focuses on secure property discovery, personalized recommendations, and a streamlined investment journey. Each challenge was addressed through thoughtful design decisions that balanced clarity, exclusivity, and scalability.
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01
Property Suggestion
Property Suggestion
Curated recommendations that match your preferences, helping you discover the most relevant premium properties with ease.
Curated recommendations that match your preferences, helping you discover the most relevant premium properties with ease.
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Property Suggestion
Curated recommendations that match your preferences, helping you discover the most relevant premium properties with ease.
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Property Details
Property Details
Comprehensive property details with pricing, location, and features to help you evaluate every investment with confidence.
Comprehensive property details with pricing, location, and features to help you evaluate every investment with confidence.
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Property Details
Comprehensive property details with pricing, location, and features to help you evaluate every investment with confidence.
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Counter Offer
Counter Offer
Negotiate property prices seamlessly by submitting and managing counter offers with ease and flexibility.
Negotiate property prices seamlessly by submitting and managing counter offers with ease and flexibility.
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Counter Offer
Negotiate property prices seamlessly by submitting and managing counter offers with ease and flexibility.
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04
Transaction
Transaction
Transaction
Track all your property investment activities and statuses in one place, from offers to confirmations.
Track all your property investment activities and statuses in one place, from offers to confirmations.
Track all your property investment activities and statuses in one place, from offers to confirmations.
OCCA’s mobile platform offers a clean, mobile-friendly interface that makes buying and selling premium properties effortless.
OCCA’s mobile platform offers a clean, mobile-friendly interface that makes buying and selling premium properties effortless.
OCCA’s mobile platform offers a clean, mobile-friendly interface that makes buying and selling premium properties effortless.
This design ensures seamless navigation and quick access to key features. Tailored for convenience, it enhances the luxury property experience on the go.
This design ensures seamless navigation and quick access to key features. Tailored for convenience, it enhances the luxury property experience on the go.
This design ensures seamless navigation and quick access to key features. Tailored for convenience, it enhances the luxury property experience on the go.
Premium offer
Sell your property with us to reach high quality audience
Premium offer
Sell your property with us to reach high quality audience
Premium offer
Sell your property with us to reach high quality audience
Tailored to Your Preferences
Tailored to Your Preferences
Tailored to Your Preferences
Apartment
Apartment
Apartment
6
6
6
2
2
2
320 m2
320 m2
320 m2
$3,000,000
$3,000,000
$3,000,000
Premium Luxury Apartment at Burj Khalifa
Premium Luxury Apartment at Burj Khalifa
Premium Luxury Apartment at Burj Khalifa
We make it easy for you
We make it easy for you
We make it easy for you
1/5
1/5
1/5
Property type
Property type
Property type
Select your preferences property type
Select your preferences property type
Select your preferences property type
What is your preferred property category?
What is your preferred property category?
What is your preferred property category?
House/Villa
House/Villa
House/Villa
Land
Land
Land
Property
Property
Property
ID12345
ID12345
ID12345
Villa De Plaza in Dubai
Villa De Plaza in Dubai
Villa De Plaza in Dubai
Initial price
Initial price
Initial price
$250,000,000
$250,000,000
$250,000,000
Your offer
Your offer
Your offer
$200,000,000
$200,000,000
$200,000,000
Counter offer sent
Counter offer sent
Counter offer sent
by John Cena · 2 June 2024
by John Cena · 2 June 2024
by John Cena · 2 June 2024
Review counter offer
Review counter offer
Review counter offer
The offer reviewed by the property owner
The offer reviewed by the property owner
The offer reviewed by the property owner
Counter offer answer
Counter offer answer
Counter offer answer
The answer will be shown in here
The answer will be shown in here
The answer will be shown in here
View property
View property
View property
Impact
After launch, OCCA saw a notable increase in qualified leads and returning users. Our product design work helped OCCA strengthen its brand presence, improve user trust, and increase efficiency across its property platform.
Brand Credibility
Growth in new memberships within the first quarter.
Lead Conversion
Improvement in inquiry-to-deal conversions.
Operational Efficiency
Enabling the team to handle more listings.
Client Satisfaction
Users highlighting ease of use & confidence in the platform.
What our client says?
They listened intently to our needs
Tigo Design successfully delivered an optimized platform, much to the client's delight. The team was highly proficient from a workflow standpoint, and internal stakeholders praised the service provider's dedication and transparency.
Elie Nasr
CEO of OCCA Club
Verified by
They listened intently to our needs
Tigo Design successfully delivered an optimized platform, much to the client's delight. The team was highly proficient from a workflow standpoint, and internal stakeholders praised the service provider's dedication and transparency.
Elie Nasr
CEO of OCCA Club
They listened intently to our needs
Tigo Design successfully delivered an optimized platform, much to the client's delight. The team was highly proficient from a workflow standpoint, and internal stakeholders praised the service provider's dedication and transparency.
Elie Nasr
CEO of OCCA Club
Verified by
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Proposal deck
Tigo Design Studio©
We partner with you on your journey from Seed to Star
Proposal deck
Tigo Design Studio©
Proposal deck
We partner with you on your journey from Seed to Star
Tigo Design Studio©